What does "high-quality" mean in the pet food industry?
Absolutely Nothing.
The words “high-quality,” “wholesome,” “holistic,” “natural,” “organic,” and “nutrient rich” can be used by any company (or in the case of “organic,” any company willing to pay) to describe their foods. These words are simply marketing tools used to appeal to customers as the “holistic” craze widens and pet food becomes the new focus.
